The City Council of Phoenix approved a contract with Reid West Golf Academies, LLC, to provide professional golf instruction services for the Parks and Recreation Department. This five-year contract, commencing on or about October 1, 2025, will cover multiple City golf courses including Cave Creek, Encanto, Palo Verde, and Aguila Golf Course. The services are intended to enhance the player experience, increase revenue, and foster a vibrant golfing community across the City's golf facilities. The procurement process waived standard competition due to the unique nature of the services offered by Reid West Golf Academies, LLC, citing their proven track record and capacity to service multiple locations with multiple instructors and online scheduling. No General Funds will be used; disbursements to the academy will come from the revenue generated by the services.