Zoning Page

Establishment of The Bloc Sign District for Signage Regulation

  • When: 2025/04/10
  • Address: 700 South Flower Street
  • Address: 700 West 7th Street; 711 South Hope Street
  • City: Los Angeles
  • State: CA
  • Category: Zoning Code Modification
  • Subcategory: Definitions update
  • Asset Class: Mixed-Use
  • Size (SF): 1,894,988 SF
  • Size (AC): 4.3 AC
  • Size (Units): 466 Units
  • Planning Department: True

The Los Angeles City Planning Commission approved and recommended the establishment of The Bloc Sign District ("-SN" Supplemental Use District) for a 4.3-acre mixed-use site located at 700 South Flower Street, 700 West 7th Street, and 711 South Hope Street. This Sign District aims to regulate signage, including Digital Displays, Supergraphics, High-Rise Sign 2 Signs, and Advertising Kiosks, within the project site. The decision, made on April 10, 2025, follows an Environmental Impact Report (EIR) certified on February 11, 2025. The regulations address sign area, height, illumination standards, hours of operation, and a sign reduction program for off-site signage. The project site is a full city block with existing office, commercial, retail, hotel, and parking uses, with a new 41-story residential tower adding up to 466 condominium units. The Sign District is intended to enhance the urban environment, contribute to placemaking, support the local economy, and integrate signage aesthetically with the existing and proposed architecture of "The Bloc". The commission voted 6-0 to approve and recommend the ordinance to the City Council.

Source

Applicant - NREA-TRC 700 LLC


Dan Cote

Ownership - NREA-TRC 700 LLC


City Representative - Kathleen King