A bill for an ordinance changing the zoning classification for 800 15th Street in the Central Business District was approved. This map amendment rezones the property from D-C, UO-1 (Downtown Core, Use Overlay 1) to D-TD, UO-1 (Downtown Theater District, Use Overlay 1). The 12,500 square foot (0.29 acre) property is currently a hotel. The rezoning permits large format sign installations, including billboards, illuminated, and flashing signs, as allowed in the Denver Theatre District. The D-TD zone district is intended for a mix of multi-unit residential, commercial, office, civic, institutional, and entertainment uses in large buildings. Regulations on height and form are identical to the previous D-C district, but D-TD allows for greater flexibility in signage, subject to the Denver Theatre District Sign Plan which requires a higher standard of design quality and mitigation of adverse impacts. 15% of gross revenue from off-premise advertising will be paid to the Denver Theatre District for public performances, art, capital improvements, and marketing.
This rezoning introduces greater flexibility for large format sign installations, contributing to the vibrant identity and economic vitality of Denver's Theatre District. It promotes a unique entertainment experience by allowing over-scale, lively, and dynamic billboards and signage, which aligns with the city's growth strategy for regional centers. The revenue-sharing mechanism from off-premise advertising will support public performances, art, and infrastructure within the district, enhancing public safety and pedestrian environment through improved lighting and recognizable landmarks.