The City and County of Denver approved a revenue contract with BCR Group LLC, also known as Birdcall Red Rocks LLC, for a non-exclusive sponsorship agreement. This agreement allows Birdcall Red Rocks LLC to operate a branded concession location at Red Rocks Amphitheater, along with other City Venues including Denver Coliseum, Denver Performing Arts Complex, and Colorado Convention Center. In return for signage, an on-site presence, branded social media promotion, and digital advertising, Birdcall Red Rocks LLC will pay Denver Arts & Venues (DAV) a total of $1,150,000. The contract spans from April 10, 2025, to December 31, 2029.