This ordinance establishes the 555 9th Street Special Sign District to modify existing sign controls for the shopping center located at 555 9th Street. The shopping center, which has several vacant commercial spaces, will have updated signage rules to attract new tenants and boost economic activity. The amendment allows for the installation of additional signs on the second floor of the parking structure and video signs near tenant entrances, increasing visibility for businesses and enhancing the center’s appeal. The shopping center, currently home to tenants like Trader Joe's and The Container Store, has been struggling with vacancies, including closures from major retailers like Bed Bath & Beyond and Nordstrom Rack. The ordinance aims to attract new businesses and create a more vibrant, commercially active environment.
The decision is important as it aims to revitalize a partially vacant shopping center in a key commercial area. By providing more flexible sign controls, it enhances the visibility of businesses, attracts new tenants, and contributes to the economic vitality of the neighborhood.