The Jacksonville City Council approved Sign Waiver Application SW-25-02 for the property located at 2320 Atlantic Boulevard, owned by Mayfair Enterprises, LLC. The application, filed by Michael Herzberg, sought to reduce the minimum setback requirement for a sign from ten feet to two and a half feet in the Commercial Community/General-2 (CCG-2) zoning district. The Land Use and Zoning Committee recommended approval, and the City Council subsequently approved the waiver with an 18-0 vote on June 10, 2025. The decision was based on findings that the waiver is compatible with existing zoning and area character, does not detract from the zoning code's intent, will not diminish property values or negatively affect traffic, and addresses specific physical limitations of the site that make strict adherence to the regulation unduly burdensome.