The New York City Council has approved an application from 1551 Broadway Owner LLC for a special permit and zoning text amendment. This decision modifies signage and street wall regulations for the property located at 1551 Broadway, situated within the Theater Subdistrict Core of the Special Midtown District. The approval allows for modifications to the specific requirements governing Times Square signage and alters street wall and setback rules, enabling a design that is unique to this iconic location. The application was adopted by the full council following review and approval by the Subcommittee on Zoning and Franchises and the Committee on Land Use.